I met Manoj and Anil, two youngsters, in front of the Garima stores. They were about to leave with a bag full of scarfs they had picked up from Garima. Manoj works for the Kerala State Road Transport Corporation (KSRTC).
Their company, Crown Fashion Enterprises mainly distributes sports related stuffs through out Malappuram district. During World Cup season they take only football related merchandising. “Football is in our blood,” says Manoj who is a hard core Brazil fan, seen in the picture wearing Brazil jersey. I requested for some picture and within no time Manoj and Anil drapped their car with various nations’ shawls.
Messi’s jersey has the highest demand and Manoj has taken around 1000 pieces. Other items include Wrist bands, flags, football itself and shorts.
To be continued....
*Sandeep Varma writes for FootballKerala.com *
From the archive. First published on footballkerala.com on Friday 2 July 2010, restored from the site's 2012 database. Text as originally published.