Inter Kashi vs Kerala Blasters tops ISL peak live viewing

Inter Kashi vs Kerala Blasters FC recorded the highest peak concurrent viewership on the English feed in the opening week of the MG Indian Super League (MG ISL) 2026-27 season, at 349,073 viewers.

The figure comes from viewing data for the first five matches of the season, which began on October 10 with Bengaluru FC against Sporting Club Delhi. The league says those five matches recorded 65 million YouTube views and reached 52 million viewers.

By comparison, the season opener peaked at 85,277 concurrent viewers on the English feed and generated 8.9 million YouTube views across the reported formats. NorthEast United FC vs Mohun Bagan Super Giant was the most-viewed fixture on the English feed, with 17 million views. It also led the Hindi feed, where it peaked at 100,660 viewers.

Beyond match viewing, the opening week produced 16.8 million engaged views. A total of 120,000 new subscribers joined the league's YouTube channel, taking its subscriber base to 2.7 million. Fans also generated 1.6 million live interactions across the five matches through chat messages and reactions.

Every MG ISL match is available live and free on YouTube. Matches are also shown on Sony Sports Network television and streamed live on SonyLIV.

The MG ISL 2026-27 season began on October 10 and runs until May 31, 2027. The league features 13 clubs, including Kerala Blasters FC.